Saturday, May 23, 2009

Summer Grillin': Rosemary Shrimp Scampi Skewers

This is one of my favorite, summer grillin’, fast-fix entrees that never fails to get ooh’s, aha’s, and raves from everyone, because it’s visually beautiful and elegant. Everyone will think you’re a gourmet chef. (You can also substitute Paul Newman’s low-fat Cesar salad dressing instead of making the marinade—so semi-homemade easy!)

1 T dry white wine
1 t fresh lemon juice
1 t olive oil
1/8 t salt
1/8 t freshly ground black pepper
1 large clove minced garlic
18 large shrimp, peeled and deveined (about ¾ pound)
6 (6 inch) rosemary sprigs
Cooking spray
Lemon wedges for garnish (optional)

1. Combine first 6 ingredients in a zip top plastic bag. Add shrimp to bag, seal and shake to coat. Marinate in refrigerator 30 minutes, turning bag occasionally.
2. Working with 1 rosemary sprig at a time, hold leafy end of sprig in 1 hand. Strip leaves off sprig with other hand, leaving ½ inch of leaves attached to leafy end of sprig. Repeat procedure with remaining rosemary sprigs to make 6 rosemary skewers. Thread 3 shrimp onto each rosemary skewer.
3. Heat a grill pan over medium high heat (or outdoor grill). Coat both sides of shrimp skewers with cooking spray. Arrange 3 skewers on pan; cook 2 minutes on each side or until shrimp are done. Remove from pan; keep warm. Repeat procedure with remaining skewers. Serve with lemon wedges for garnish if desired.

Yields: 3 servings. Serving size: 6 shrimps per skewer. Nutritional Content: 208 Calories, fat 5.2g , 0g saturated fat, 34.7g protein, 2.4g carbohydrates, 0.1g fiber, 259g cholesterol, Iron, 400mg sodium, 93mg calcium.

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Tuesday, May 19, 2009

Crunchless Abs Wins Prestigious 2008 Jordan Whitney Award

Wow!  Just found out from the folks at Savvier that the Crunchless Abs short form commercial spot I line produced including being lead talent and casting all talent, won the prestigious 2008 Jordan Whitney award for best use of testimonials. 


The Full Story
Short-form marketers continued to impress us in 2008 with their creativity and imagination. The challenge of short-form is to provide sufficient information in a clear and concise manner to convincingly promote a product in just 120, 60 or 30 seconds without cluttering the screen or confusing the viewer. The list below contains our selections for those that accomplished that task with great style and admirable effectiveness.

Best Short-Form Production of the Year — Snuggie – Allstar/Blue Moon

Best Short-Form Demonstration — Pet Zoom - Emson

Best Short-Form Direct Offer — Wonder Hanger - Hampton Direct

Best Short-Form Beauty Presentation – Spinlash – Akasha /Blue Moon

Best Short-Form Electronic Presentation – Magicjack – Magicjack

Best Short-Form Fitness Presentation – Iron Gym – Ontel Products

Best Short-Form Hardware Presentation — Point ‘n Paint - Point ‘n Paint/Sullivan

Best Short-Form Housewares Presentation — Steam Buddy – Legacy Products/Sullivan

Best Short-Form Personal Care Presentation — Smooth Away - Ideavillage

Best Weight Loss Presentation – Slim Shots – Ideavillage

Best Short-Form Direction — Get A Grip - Telebrands

Best Short-Form Writing — Titan Peeler – Tristar Products

Best Branded Short-Form Presentation — Ivory Snow – Procter & Gamble/SMW

Best Use of Short-Form Testimonials - Crunchless Abs – Savvier

Sunday, May 17, 2009

Wednesday, May 13, 2009

How to Brew The Perfect Cup of Tea

If you are a fan of green tea like me, today's  LA Times Food Section has more than a few good reads about green tea, such as the one by Cecilia Hae-Jin Lee.  There is also an article about chocolate and matcha (powdered green tea) truffles.  Can yin-yang, East-West fusion food get any more perfect?

Traditionalists say that green tea tastes best when steeped for less than two minutes in water that hasn't quite reached the boiling point (about 180 degrees). Others say that using water at boiling temperature (212 degrees) and steeping the tea for at least four to five minutes increases concentration of the antioxidant (polyphenol) in the tea. Maybe it's more healthful to brew the tea longer, but I prefer the more delicate taste of a briefer steeping time.

However you decide to make it, loose-leaf teas are, of course, preferred. A teaspoon of leaves is enough for an eight-ounce cup.

Wednesday, May 6, 2009

Con Agra Foods Adds VP of Social Media Marketing

Wow!  Even Con Agra the MEGA food consortium that has best selling brands such as Healthy Choice, has added a social media marketing person.

Tuesday, May 5, 2009

For Cinco de Mayo Eat Salsa, Not Guacamole

For Cinco de Mayo eat fresh salsa with baked chips, instead of guacamole with fried chips.  Fresh salsa is only 40 calories with 0g fat for a 1/2 cup serving.  Guacamole is 184 calories with 16g fat per 1/2 cup serving!

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Still Time to Shed Weight for Summer

Bikini season and summer is almost here.  Still time to shed your winter weight and get great abs without starving.  Start losing weight now by ordering my SOUPer Slim Diet ebook today.  AND go green by saving trees too.

To order my SOUPer Slim Diet ebook click here.

Saturday, May 2, 2009

Groucho Marx's Position About Joining Facebook Fan Clubs

"I don't care to belong to a club that accepts people like me as a member."
                                                                            Groucho Marx

Friday, May 1, 2009

The Law of Attraction and Sankalpa

I woke up this morning to read this short piece by Dr. Chopra on Intent this morning.  It's the perfect Friday morning into-the-weekend boost:

The Sanskrit word Sankalpa helps us understand how conscious desire serves as the underlying structure for the manifestation of one's intention.

Sankalpa is the subtlest level of intention at the cusp of choiceless awareness and thought. It is like the seed structure of intelligence around which time, space, and matter consolidate into a manifested event. The fundamental mechanics of intention manifesting into reality is based on the principle that intent in the field of pure potentiality organizes its own fulfillment through the synchronicity of space, time, energy, information, and matter.